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No Hype

 

The EC Contrarian

 

contrarian : a person who takes a contrary position or attitude

 

hype - from hyperbole : extravagant exaggeration that represents something as much greater or less, better or worse, or more intense than it really is or that depicts the impossible as actual

 

Welcome to this series of opinion pieces and analysis on electronic commerce by Mike Rawlins, Principal Consultant.  We hope that you will find it informative, thought provoking, and occasionally worthy of a chuckle or two.

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